Mammos candy packaging

Mammos is a Korean candy brand with a 40-year history. While it has built a loyal following, particularly among health-conscious and mature consumers, the current packaging does not effectively engage with modern audiences. To address this, the brand is undergoing a redesign presented through a series of three new packaging designs. This updated series preserves Mammos’ heritage while introducing a fresher, more contemporary look. The goal is to broaden its appeal across all age groups, especially younger consumers, by creating packaging that reflects the brand’s core values in a way that feels modern, engaging, and relevant today.

I created patterns inspired by traditional Korean floral motifs, aiming to balance cultural heritage with a modern aesthetic. The vibrant colours used throughout the series are also influenced by traditional Korean colour palettes. Since the products are sold internationally, not just in Korea, I added a section to the back of the packaging to enhance the user experience by introducing Korean culture. For example, small explanation texts about the origins of ingredients help consumers connect more deeply with the product and the story behind it.

The series.

The packaging layout of 'ginseng' flavour.

The packaging layout of 'raspberry' flavour.

The packaging layout of 'orange' flavour.

Sketches of ideas.

Research on Korean traditional patterns.

Experiments on the design with different packaging formats.

An explanation of the use of floral patterns.

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